Explore recordings, presentations and resources from BHBIA events.
Please note that access to some content may be restricted to event attendees or BHBIA members.
Transforming Pharma Business Outcomes using Behavioural Science 2.0 5th February 2026
05/02/2026
Session Summary
Increasing HCP engagement. Improving patient outcomes.
Behind both lies the same challenge: human behaviour.
Understanding...
BHBIA Podcasts, Patients, and the Power of Digital Culture
22/01/2026
Session Summary
In today’s health landscape, no patient decision happens in a vacuum. Digital culture - the shared spaces where beliefs, norms,...
BHBIA Beyond the Claim: The value of a brand story 15th January 2026
15/01/2026
Purpose
To explore and share the research methods used to uncover the narrative dynamics driving consumer perception in OTC healthcare.
Key...
Cut Through the Noise - Present and Pitch with Impact 27th November 2025
27/11/2025
Purpose
In a world overflowing with information, attention has become your toughest competitor. Whether you’re sharing insights, pitching...
Summer Virtual Event: Sustainability in the Pharma Industry
04/09/2025
At this event attendees heard from pharma and agency experts on reducing emissions, tackling supply chain challenges, and progressing toward Net...
Synthetic Respondents and Data in the Future of Pharmaceutical Market Research 17th July 2025
17/07/2025
This webinar explores the potential of synthetic data and respondents, driven by generative AI, for pharmaceutical market research. Highlighting...
BHBIA Spotlight on Fieldwork: Fraudulent responses in healthcare market research
16/07/2025
Why attend?
Primary market research is crucial for decision-making for pharmaceutical companies. However, the threat from fraudulent respondents...
BHBIA Turning Data Into Action: Delivering Commercial Insights to Drive Impact
03/07/2025
Whether you’re working in an agency or within a BI team on the client side, drawing conclusions from data is a familiar task. However, the crucial...
BHBIA Neurodiversity Experiences with Healthcare and Research
30/04/2025
How does it feel to interact with the healthcare system as a neurodiverse individual? For many, healthcare interactions can be overwhelming,...
BHBIA Navigating Generative AI in Pharma: Client Perspectives and Progress
10/04/2025
Purpose:
In this webinar we explore the current Generative AI state-of-play from the perspective of clients working in market research, data, and...
BHBIA Elevating Deliverables to Bring Insight to Life
06/03/2025
In a world of information overload our insights are often buried in unengaging slide decks that are lost in company sharepoints. In this session...
BHBIA Innovations in Market Research: Narrative research methodology
23/01/2025
Whether it’s helping key segments overcome their barriers using behavioural techniques for OTC products, or creating brands that tell a more...
BHBIA What Makes a Winning BOBI Submission
21/11/2024
Learn how to win a BOBI from beginning to end: how to pick a project, put the entry together, how the judging process works and what the judges are...
BHBIA Navigating the Pharmacovigilance Landscape – An Expert view
14/11/2024
Have you ever wondered what happens to AEs which are collected from your reports and the subsequent onward process? Would you like to hear from a...
BHBIA So, you think you know about data protection?
10/10/2024
Purpose
We will be covering key topics that you might come across on a day-to-day basis, including:
The Basics
Key definitions
DE&I...
BHBIA Your Brand Positioning is Key
03/10/2024
We all know what brand positioning is – or do we?
Purpose
This session will serve as an inflection point for what brand positioning means in...
BHBIA Summer Virtual Event 2024: Patient Centricity - Words or Action?
05/09/2024
BHBIA Summer Virtual Event 2024: Patient Centricity - Words or Action?
05/09/2024
BHBIA Summer Virtual Event 2024: Patient Centricity - Words or Action?
05/09/2024
This event explored the subject of patient centricity and what it means from different perspectives. Across the industry, we hear about the...
BHBIA Transforming Client Outcomes using Behavioural Science
20/06/2024
Insight teams in pharmaceutical companies are under ever-increasing pressure.
This webinar will describe three opportunities for insight teams...
BHBIA Keeping Insights Alive – an Inside Story
23/05/2024
Insights, insights everywhere, and not a drop to drink. Pharma companies often have a wealth of research insights from historic projects, but...
BHBIA Keeping Insights Alive – an Inside Story
23/05/2024
BHBIA Spring Virtual Event 2024: Building a Strong DE&I Culture
14/03/2024
BHBIA Spring Virtual Event 2024: Building a Strong DE&I Culture
14/03/2024
BHBIA Spring Virtual Event 2024: Building a Strong DE&I Culture
14/03/2024
BHBIA Spring Virtual Event 2024: Building a Strong DE&I Culture
14/03/2024
BHBIA Spring Virtual Event 2024: Building a Strong DE&I Culture
14/03/2024
The 2024 Spring Seminar covered the topic of diversity, equity, and inclusivity practices within the healthcare business insights sector. This free,...
BHBIA Navigating the Future of Research with ChatGPT & Generative AI
22/02/2024
Are you ready to supercharge your research with the latest Generative AI tools?
Join us to dive into the world of cutting-edge AI tools and learn...
BHBIA Challenging pharma to focus on health equity and inclusivity
18/01/2024
As researchers we play a powerful role in shining a light on voices and experiences; this session will focus on how to use our power for good. What...
BHBIA Ethics & Compliance: The Final Word 2023
07/12/2023