Artificial Intelligence
Expertise in the use of AI for healthcare
Competitive Intelligence
Competitive intelligence tools or data relating to products, companies, customers or markets. May include designing and facilitating wargaming/competitive response workshops
Customer Engagement Tools
Production of healthcare data tools for use with customers
Data Storage/Data Transformation/Data Analytics/Database Design
Analytical solutions or software to assist with storing, manipulating or analysing data
Data Visualisation
Tools or software to visually represent data and allow interrogation of linked datasets. Agencies or individuals who scope and design the visual outputs in line with the relevant tools and software to meet the end user’s needs
Field Force Effectiveness / CRM
Field Force effectiveness solutions including Customer Relationship Management systems, sales target setting, incentive scheme administration, activity monitoring KPI setting etc
Fieldwork – qualitative
Specific expertise in conducting & moderating qualitative fieldwork, such as in-depth interviews (IDIs), telephone interviews (TDIs) and web-assisted interviews. (Organisations offering the option of a fieldwork-only service, which may include respondent recruitment. Excludes companies that only offer fieldwork as part of a full MR service)
Fieldwork – quantitative
Specific expertise in conducting quantitative fieldwork, such as online surveys and semi-structured telephone interviews. (Organisations offering the option of a fieldwork-only service, which may include respondent recruitment. Excludes companies that only offer fieldwork as part of a full MR service)
Forecasting
Tools and techniques or software for pharma/healthcare forecasting
In-house Consultancy/Pharma BI/CRM contracting
An individual who provides business intelligence consultancy within pharma companies
Market Access
Expertise specifically in Market Access business intelligence including health economic outcomes and research, HTA, pricing & reimbursement, value proposition & dossier, patient population, and payer understanding
Marketing/Branding/PR
Additional services that may be provided in addition to business intelligence offerings, for example brand consultancy & MARCOMs consultancy
Multichannel Expertise
Expertise in embedding insight generation opportunities and designing data collection points and analytics into the digital content plan to assess multichannel marketing effectiveness
Online Communities
Specific expertise in conducting research with online communities (e.g. bulletin boards) – with any respondent type
Payer Research
Expertise in conducting payer market research
Predictive Analytics
Expertise in the use of PA for healthcare
Primary Market Research - qualitative
Full market research services for qualitative research – using open-ended questions or observational research to provide a richer, deeper understanding, exploring behaviours, opinions and motivations. Services usually cover the whole of the market research process, from research design, recruitment and interviewing to analysis of data
Primary Market Research - quantitative
Full market research services for quantitative research, using structured questionnaires to provide robust numerical outputs. Services usually cover the whole of the market research process, from research design, recruitment and questionnaire design to analysis of data and report / output generation & delivery
Real-World Data / Evidence
Data generation and/or analysis services for production of real-world evidence i.e. real-world trial construction and/or retrospective record-level database analysis
Recruitment (market research respondents)
Recruitment of respondents to take part in market research ( Organisations offering the option of a recruitment-only service. Excludes companies that only offer recruitment as part of a full fieldwork or MR service)
Secondary Data Sources
Provider of one or more databases or data sources that are used in business intelligence
Social Media research/analytics
Services to analyse/mine social media for data/insights
Training - professional training expertise
Provision of training in business intelligence and related areas by professionally qualified trainers
Translation Services
Translation of market research interviews or of field materials / stimulus for use within market research