WEBINAR
BHBIA Innovations in Market Research: Narrative research methodology
Zoom
Discover through pharma case studies, how you can join other organisations in using narrative research to engage respondents in a new way, unlock new insights and make better decisions. Whether it’s helping key segments overcome their barriers using behavioural techniques for OTC products, or creating brands that tell a more compelling story, qualitative or quantitative narrative research when you allow and encourage research respondents to express themselves in narrative form they reveal what can’t be reached through traditional research.