Zoom

Do you find yourself needing to derive meaningful insights from your data but lack access to expensive, proprietary analytics software. This workshop will be a hands-on experience in which, you'll gain the knowledge and tools to unlock valuable insights from your data, create compelling personas, and drive more effective strategies, all within the familiar environment of Excel. You will navigate hurdles in data preparation and analysis, gain an understanding of segmentation principles, and be given practical resources for developing your personas.

Hamilton House, Mabledon Place, London WC1H 9BD

You’ve uncovered a valuable set of insights and you’ve crafted a brilliant de-brief story that will capture the hearts and minds of your audience. But to truly elevate your project outcomes, mastering the art of facilitation is essential. Whether you’re a pharma member managing cross-functional teams or an agency member leading project scoping and results de-brief meetings, knowing how to guide discussions and control the dynamics in the room can help you and stakeholders more effectively achieve your goals and great collaborative working.

Zoom

If we are to deliver actionable insight to our clients and stakeholders, we must first be able to identify and clarify their business issues, needs and priorities. This highly practical and interactive workshop will introduce you to a toolbox of pragmatic models, frameworks and approaches that will make a real difference to your personal impact and business relationships.