High-quality fieldwork is the foundation for informed decision-making but collecting reliable and representative data can be a challenge. Best practices are essential to obtaining accurate and actionable data, navigating complex regulatory requirements and delivering trustworthy insights.
The BHBIA Fieldwork Committee leads our efforts in this area, providing guidance and best practices to ensure high ethical standards and methodological rigour in healthcare market research.
Our commitment to fieldwork excellence
The BHBIA Fieldwork Committee is dedicated to the enhancing the quality and integrity of fieldwork activities within healthcare market research. Our mission is to promote the highest ethical standards and best practices to foster a positive and engaging respondent experience, ensuring that insights generated from fieldwork are both reliable and actionable.
By engaging with healthcare stakeholders and leveraging diverse perspectives, we aim to be a trusted resource for our members, equipping them with the tools and knowledge necessary to navigate the complexities of fieldwork
Our focus areas:
- Providing guidance, support and best practices for professionals involved in the planning, recruitment and execution of fieldwork projects
- Support continuous learning and the adoption of ethical standards in fieldwork practices
- Striving for excellence so researchers are empowered to deliver valuable insights that drive informed decision-making in healthcare sector
- Maintaining a culture of professionalism and respect, accurately representing the voices of healthcare stakeholders with integrity
Explore our Fieldwork Best Practice Resource Bank
Disclaimer: The guidance, information and resources provided here are intended for information purposes only. The recommendations do not include any regulatory or legal advice and should not be construed as such.
Guidelines for Remuneration within Market Research
The guide is designed to help our members remunerate those that participate in healthcare market research fairly, protect the quality of the sample and the quality of the data produced, whilst working within the necessary industry regulations and company requirements.
Recording and Slides from FMV Webinar
Representatives of the Ethics & Compliance Committee and Fieldwork Forum hosted a webinar on Friday 4th November 2022 to introduce the guidelines.
BHBIA Legal and Ethical Guidelines for Healthcare Market Research: Your essential guide
See section 4.9 - Reimbursing Respondents
Screener Design and Best Practice Guide
The guide is intended to act as a reference aid for those designing/implementing screeners to meet their research needs whilst avoiding unnecessary fieldwork complications well ahead of the point of fieldwork going live.
The guide is also designed to act as a safeguard for future respondent engagement. We know as an industry that screeners are one of the key frustrations cited by respondents for lack of MR engagement and that poor design will affect future participation.
Reversing the Decline in HCP Participation
This report reveals the immediate threat that dwindling HCP participation poses to the quality and validity of our findings. We need to act now to ensure the future credibility of our work, and to restore HCPs’ faith in our professionalism.
The report’s recommendations are the culmination of many months work and based on BHBIA-sponsored qualitative and quantitative research amongst HCPs – including active, lapsed, and non-participants.