The Analytics Connect Group is the BHBIA’s special interest group which focuses on issues pertinent to the analytics sector of our membership.

Analytics play an important role in healthcare business insight generation.  The purpose of the Analytics Connect Group is to look at how analytics is evolving in our industry and to input into how the BHBIA can support this sector of our membership.

We will be holding our next Analytics Connect Group meeting on Wednesday 19^th April 2023, via Zoom.  The topic for the meeting will be

AI in pharma sales – the panacea for competitive advantage?

AI is all around us.  As the world is now talking about the amazing capabilities of ChatGPT-4, it is clear the possibilities are endless.  Pharma is, of course, embracing AI particularly the promise of it discovering more drug candidates and of bringing them to market more quickly.  But what about in the commercial areas of pharma activity?  Specifically, how can AI support the salesforce?

Digital transformation of the salesforce is a hot topic in pharma’s commercial function with ‘next best action’ a phrase often discussed.  But now the conversation is moving on from a set of rules which direct the representative’s next step to one where AI systems truly support the representative in their aim to help the customers in the field.

Of course, data and data analysis are at the heart of this process both in terms of market and internally generated data.  As Analysts some of this we are very familiar with but for sure broader data sources will increase in importance in the future.

For the next BHBIA Analytics Connect Group meeting we will be looking at the commercial use of AI to understand more about 

• What really can be done in this area
• What questions one should be thinking about when considering AI based solutions
• The role different data sources can play in developing AI solutions

For this meeting we are delighted to be welcoming Dr Moritz Fischer CEO of Medicalytix, an AI solution which helps pharmaceutical companies predict how customers will respond to their commercial activities. 

During his presentation Moritz will be sharing, with the group, some of his extensive experience of developing an AI based solution for the commercial pharma function.  The aim is to give our delegates insight into the key considerations that should be taken into account when assessing AI based offerings.  Specifically looking at the UK and its data sets Moritz will delve into how these can be put to best use in this field.

There is no charge for this event but places are limited and will be allocated on a first come first served basis, so please book early to avoid disappointment.

Online booking

Click on the ‘register for event’ button at the bottom of this page.

Please note you must be logged in to book online.  Attendance at this event is restricted to full BHBIA members only.  We will email you to confirm your place.  Please do let us know if you later find that you are unable to attend, so that your place can be given to someone else (or to advise us if a colleague will be taking your place).