Each year the BHBIA presents two awards to recognise excellence at the Annual Conference. These are awarded to the facilitators/presenters achieving the highest scores, as voted on by the delegates attending the event.

The Keith Munro Award is for the Best Paper

2022 Winner:

How Leveraging HCP Digital Opinion Leaders Enabled A Charity To Deliver More Than 500,000 Items Of PPE 

Anni Neumann, Associate Director of Health Strategy – CREATION.co and Katz Kiely, Founder – Frontline.Live

In March 2020, when PPE ran short, 35,000 HCPs descended on Twitter crying for help. Frontline.Live’s volunteers built an open source, decentralised, rapid-response platform to keep them safe, but the challenge was how to spread the word. This case study, which won the BOBI Chair’s Award for Best Response to COVID-19, highlighted how insights into healthcare professionals real-time needs and an understanding of influential online stakeholders was able to cut through the noise and help the charity focus their communications, resulting in 500,000 pieces of PPE being delivered to those who needed it the most.

The John Wheeler Award is for the Best Training Session

2022 Winner:

NHS: Guess Who? 

Vivienne Farr, Managing Director – Narrative Health and Hollie Smith, Insights & Analytics Associate – Takeda UK 

In the ever-changing world of the NHS there is a constant game of ‘Guess Who?’. After a few polls to get delegates engaged and check out our knowledge of changing NHS structures, Viv and Hollie discussed some of the newer roles including PCN personnel, Genomics (GLH and GMSA) stakeholders and Integrated Care System stakeholders. We then had an opportunity to discuss the implications for pharma and considerations for researching these high-level stakeholders operating in highly individualised environments.