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Virtual Workshop

BHBIA Latest Developments in Applied Behavioural Science

via Zoom
Thursday 02 February 2023, 1.30-5.00pm

Behavioural Science: everyone's talking about it but how does it really apply? 

This half-day afternoon session will give an overview of what behavioural science is and how it can be applied in healthcare market research projects (with an emphasis on qualitative projects and analysis).

This workshop will include common behavioural science frameworks (COM-B, B=MAP, MINDSPACE, EAST, the Big-5) and the latest thinking on applications to healthcare market research work, with two short comfort breaks to keep you refreshed and energised.

The session will be led by Katy Irving - Global Head of Behavioural Science, HRW, and will feature guest speaker Elina Halonen, a well-known behavioural insights expert. We are very grateful to our speakers for sharing their time and expertise for the benefit of BHBIA members.

Programme Overview
  • Keynote: Elina Halonen – COM-B model in Research 
  • Break 
  • Behaviour change frameworks: other models you may have heard of (EAST/MINDSPACE, B=MAP, the big 5)
  • Break 
  • Applying behavioural science to your approach: methodological and analytical considerations 
Speaker Details

Elina Halonen is an experienced behavioural insights specialist with over 10 years of experience of applying behavioural science in projects in the UK and across the world. She was previously a co-founder of one of the first agencies to pioneer the use of behavioural science in the market research industry, and now works with both private and public sector clients. She has worked as a behavioural science expert on a wide range of projects.

Her professional mission is making the science of human behaviour accessible and actionable, and she is passionate about bridging academia and practitioner world through initiatives such as the London Behavioural Economics Network (co-founder since 2012). Throughout her career, she has been a regular speaker at industry conferences as well as attending international academic psychology conferences to access the latest insights in behavioural science. She is also a certified member of the Global Association for Applied Behavioral Science (GAABS) for qualified individuals and organisations with an established track record and demonstrated commitment to behavioural science.

Katy founded the behavioural science specialist team at HRW in 2016. She has an MSc from the London School of Economics and is an award-winning practitioner of behavioural economics. In addition to applying behavioural understanding on projects for clients, she facilitates training, and presents at global industry and academic conferences about behavioural science in healthcare.

Delegate Fees

'Early bird' delegate fees for bookings made on or before 8th December 2022:

  • Members: £189 + VAT
  • Non-Members: £234 + VAT

(These prices include a 10% early booking discount).

Cancellation Policy for early bird bookings: full fee payable / no refunds given; however a substitute delegate can be accepted. (Our standard cancellation policy does not apply).

Delegate Fees for bookings made after 8th December 2022:

  • Members: £210 + VAT
  • Non-Members: £260 + VAT
Online Booking

Click on the register for event button below. Please note you must be logged in if you are a member or join as a registered user to book online. VAT will be added when you click Register for Event