Webinar Library
BHBIA Optimising Real-World Evidence with Big Social Data
via Zoom
Friday 26 May 2023, 12.30-1.30pm
Webinar recording now available
Full BHBIA members only - you will need to log in to access it - once logged in, the link and password will appear on the page below this text.
8 of 10 patients and caregivers engage with peers on social media and at least 81% of physicians are using social networking for professional communication.
These conversations represent a rich source of social RWE that pharmaceutical companies can harvest to improve patient care and guide business decisions.
The session will help the attendees learn about the power of unfiltered online conversations throughout the clinical pipeline to:
- Better understand the patient journey
- Identify unmet needs
- Evaluate outcomes
- Build enhanced value propositions
- Accelerate drug development
- Improve pharmacovigilance
The session will also show approaches and ways to use social media data to derive real-world evidence. It will highlight how social media listening can optimise Real World Evidence (RWE) for unique patient insights throughout the clinical pipeline. The presenters will share data and examples from patient-centric studies around Multiple Sclerosis in the US, as a case study, with interesting and relevant data points for the audience to consider and relate to.
This webinar will be run for us by Jackie Cuyvers and Abhinab Bhanja from Convosphere, find out more about the presenters below:
Jackie is Co-Founder and CEO of Convosphere, a London-based firm which provides businesses and their agency partners real and actionable social Insights on their target audiences and markets from across the world using in-country analysts who understand the language, culture and business sector. Convosphere works with many agencies in pharma to harness the value of social media insight within healthcare research.
Jackie has a background in Digital Marketing and Social Media Intelligence that spans over 20 years and 2 continents. She has a master's degree from Oxford in the Social Science of the Internet and an MBA in International Marketing. She has worked at Marketing Agencies and Management Consultancies before founding Convosphere.
Jackie advises businesses on how to create better customer and partner relationships by using social intelligence. She has advised businesses of all sizes on how to apply social thinking to deliver improved and more effective relationships with a wide range of stakeholders, become more customer-centric, and help the organisation make data-driven decisions with local and global insights.
With an MBA in Marketing, Abhinab Bhanja has vast experience in social analytics within domains including life sciences, CPG, BFSI and technology. As Head of Insights (APAC) and Pharma (Global), he manages some of Convosphere’s key accounts, helping our clients make better decisions across the business, from R&D to communication strategies. Prior to joining Convosphere, Abhinab worked with the world’s top consulting and analytics firms, including Genpact, ZS Associates and Fractal.
We are very grateful to the team for providing their time and expertise for the benefit of BHBIA members.
HOW TO BOOK:
This webinar is free for members to attend. Click on the register for event button below.
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