Systematic data exploration and visualisation is critical to choosing the right modelling approach and optimising data utility. The object is to be able to predict the future relationship between input variables and the output (usually sales) with accuracy, moving us beyond forecasting into the realm of predictive analytics and scenario planning.

This session will provide a robust, academically rigorous, systematic approach to getting the most from your data, regardless of its complexity.

At the end of the course delegates will have a thorough understanding of the available data exploration techniques, their uses and shortfalls:

• They will understand the difference between parametric and non parametric techniques and the assumptions that underpin their use;
• They will understand the benefits and drawbacks of linear regression and the predictive value of this technique;
• Finally a group of graphical analysis techniques will be discussed and their uses explained.

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Delegate Fees

'Early bird' delegate fees for bookings made more than 8 weeks before the event:

• Members: £404 + VAT
• Non-Members: £494 + VAT

(These prices include a 10% early booking discount).

Cancellation Policy for early bird bookings: full fee payable / no refunds given; however a substitute delegate can be accepted. (Our standard cancellation policy does not apply).

Delegate Fees within 8 weeks of the event:

• Members: £449 + VAT
• Non-Members: £549 + VAT

Cancellation Policy: standard cancellation policy applies, as stated on booking form