As an agency-side researcher, do you every wonder what a typical day is like for clients? This training will share key priorities for clients and typical business challenges they face for a more informed understanding of their world, including a tour of their science laboratories on site.

Purpose

This in-person training will provide those who are newly in their career (≤5 years’ experience) an understanding of the client market research role, including exposure to client offices and laboratories. The session will explore topics such as how client and agency roles are similar, yet different. Discuss how researchers can typically spend their time and who they work with beyond the market research team. As well as exploring key activities such as developing plans, managing projects and what happens next once the research has been delivered.

What can you expect?

The session will take place at UCB’s offices in Slough and will include a laboratory tour as well as insights into the pharma office environment. 

By the end of the day, you will understand:

• How is market research theory and methodology used in practice? 
• How does market research fit within the 'bigger picture' of pharma company planning and activities? 
• What happens before the research begins and once it is finished? 

Who should attend?

This training is designed for research executives with 1-5 years’ experience, working in market research or fieldwork agencies. It may also be of value to executives in analytics companies / data providers who wish to gain an overview of how client-side insights teams use all the different primary and secondary data sources available to them.

Skills Framework Tags:

Roles & Domains

Qualitative Market Research | Quantitative Market Research 

Business Skills

Strategic Thinking | Business Acumen | Project Management | Collaborative Working

Agenda

To see full details of the day and detailed timings please expand the section below:

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Speakers

This workshop will be run by Emma Ellis and Joanna Dutton at UCB. 

Speakers supporting BHBIA Professional Development do so in order to promote Thought Leadership, discussion and innovation for the benefit of the membership. They also do this on a voluntary basis for which the BHBIA is grateful. Don't forget to provide your feedback scores for the event as these will enter the event and speakers into our annual BHBIA Professional Development Awards - recognising excellence in Thought Leadership.

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Fees and booking

This is a paid event, a 10% Early Bird discount is offered on bookings made on or before 6th February 2025. For bookings made after this date standard fees apply. Please note you must be logged in if you are a member or join as a registered user to book online:

Cancellation Policies: for Early Bird bookings the full fee is payable with no refunds given, however a substitute delegate can be accepted. Our standard cancellation policy does not apply. For Standard bookings the standard cancellation policy applies, as stated on booking form.

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