This data is 100% true…60% of the time! Accurately, and confidently communicating data to others is a skill, but first we must be sure we understand it, trust it, and can describe it consistently to make it meaningful. 

Purpose

Team members with considerable talents to offer an organisation are increasingly disadvantaged if they struggle to back their ideas up with evidence. Allowing colleagues with a range of abilities to access insights from data makes for better decisions. This session will outline why we need to be spending as much time thinking about how we share the data we generate as Insights professionals and makes some practical suggestions on ways to enhance this.  

The aim will be for participants to leave with a better appreciation of some of the barriers to understanding that impede the accurate interpretation of data across the wider business. It will provide practical examples of small changes we can all make to improve access to insights from data, and help participants understand the mechanisms by which that leads to better decision making.   

What you can expect?

Tips, tricks, and considerations to help those of us living and breathing data and communicating results to those that don’t in an inclusive manner: 

• How far can I trust these data? - Communicating limitations without undermining results 

• What do I take away from this? - Clarity of purpose with data visuals 

• Levels of accuracy and precision - what’s the difference and how does that impact data communication 

• The analysis power vs interpretability trade off - the importance of being sure what you are looking at 

• The importance of terminology, and the dangers of inconsistency within an organisation and the industry 
  

Who should attend?

This workshop is designed for anyone where managing and communicating data forms a large part of your role, working in Pharma companies or agencies. It may also be of value to executives in non-analytical roles who wish to improve their critical thinking skills around data and gain more confidence in interpreting and assessing how best to use data they encounter. 

This course is an evolution of the popular Empowering the Analyst course and has been broadened to be relevant to those in data or research based Business Insights roles.  The skills covered are relevant to anyone involved in gathering and communicating insights to audiences over whom they have no managerial authority but need to influence and guide their decisions. It would suit those new into the industry to build a strong starting base, or those with more experience looking to sharpen and develop their current insight communication and influencing skills.  

Skills Framework Tags: 

Roles & Domains

Qualitative Market Research | Quantitative Market Research | Customer Analysis | Commercial Excellence | RWE & Insight | Data & Analytics

Business Skills

Analytical Thinking | Strategic Thinking | Business Acumen 

Agenda

To see full details of the day and detailed timings please expand the section below:

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Speakers

This workshop will be run by Matt Beckett, Managing Director at CSL (Compufile Systems Ltd), Shaun Lavender, UK Data Enablement Team Lead at MSD UK and Luke Sisley, Senior BI Analyst at CSL. To find out more about Matt, Shaun and Luke and their experience in this area in the BHBIA Speakers link on the right.

Matt Beckett won the John Wheeler award at this year's bhbia2024 conference with his workshop: Moving to a nine-day-fortnight – a story told with numbers - read more about the workshop and Matt's award here.

Speakers supporting BHBIA Professional Development do so in order to promote Thought Leadership, discussion, and innovation for the benefit of the membership. They also do this on a voluntary basis for which the BHBIA is grateful. Don't forget to provide your feedback scores for the event as these will enter the event and speakers into our annual BHBIA Professional Development Awards - recognising excellence in Thought Leadership.

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Fees and booking

This is a paid event, a 10% Early Bird discount is offered on bookings made on or before 21st November 2024. For bookings made after this date standard fees apply. Please note you must be logged in if you are a member or join as a registered user to book online:

Cancellation Policies: for Early Bird bookings the full fee is payable with no refunds given, however a substitute delegate can be accepted. Our standard cancellation policy does not apply. For Standard bookings the standard cancellation policy applies, as stated on booking form.

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