Event
BHBIA Spotlight on Fieldwork: Fraudulent responses in healthcare market research
Virtual Event - via Zoom
Wednesday 16 July 2025, 2:00pm - 3:00pm
Ensuring data quality and integrity is crucial in healthcare market research, especially with the increasing use of AI. Join the Fieldwork committee as we discuss new guidelines on the identification and prevention of fraudulent activity in MR. In this session, we will be looking at:
- Importance of data quality and integrity
- AI as a challenge and opportunity
- Practical tips for respondent validation
Watch this space for more details
This meeting was free for BHBIA members as one of your membership benefits. Please share details with any colleagues in other departments who may be interested.
Online booking
BHBIA Fieldwork event is free for members to attend. Click on the register for event button below. Please note you must be logged in as a member to book online. If you belong to a BHBIA member company but don't yet have a log in please register now to join your company's membership.