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Foundation Training

BHBIA Getting Started in Healthcare Business Insights

Hamilton House, Mabledon Place, London WC1H 9BD
Wednesday 18 September 2024, 9:00 AM - 5:00 PM


Make sure your new industry starts and graduate programme joiners are enrolled on this year's flagship Foundation Series course. 
Hit the ground running on your return to the office with a holistic overview of Business Insights roles and skills, connect with your peers and begin your Foundation Series journey for the next 12 months.


What can you expect?

This one-day workshop is aimed at those who are new to the pharmaceutical healthcare industry and working in Business Insights roles in both pharmaceutical companies and agencies. 

From drug development to Primary Market Research methodologies, Secondary Data sources and uses, to the role Ethics and Compliance plays throughout it all, this one-day workshop is the perfect opportunity for those new to the industry to swat up and hit the ground running and build an appreciation of the key knowledge, disciplines and skills needed for a successful career. Session included are:

  • Outline of the NHS
  • Molecule to Market Overview
  • Secondary Data & Analytics 
  • Primary Market Research 
  • Guidelines & Legislation
  • Careers in Business Insights

Hosted by a panel of industry experts, it provides an opportunity to ask role specific questions to those who have lived and breathed the job. It is also an invaluable opportunity for those new to the sector to meet others at the same stage and connect to a community of professionals that may span their Insights careers.      

The day is ended with an informal networking visit to a nearby pub - giving attendees the opportunity to chat with their fellow students ands hosts and build valuable industry bonds and connections. This can be a great way to find a friendly face in the crowd at future BHBIA events!


Who should attend?

It’s suitable for permanent new starters, as well as placement students and short-term interns. Employees who are experienced in Business Insights roles but who are new to pharmaceuticals will also benefit from attending (e.g. market researchers moving from consumer to healthcare roles). However, the course is not recommended for people who are experienced in other areas of the pharmaceutical industry (e.g. sales representatives moving into Head Office). 


Agenda

To see full details of the day and detailed timings please expand the section below:

09.00 - Registration and coffee 

09.30 - Welcome & Introductions - Chair

09.45 - Outline of the NHS

10.30 - Refreshment break

10.50 - Morning sessions re-cap + quiz 

11.00 - Molecule to Market Overview 

11.15 - Secondary Data & Analytics 

12.00 - Lunch 

12.50 - Mid-morning sessions re-cap + quiz 

13.00 - Primary Market Research 

13.45 - Guidelines & Legislation 

14.30 - Refreshment break 

14.50 - Afternoon session introduction 

15.00 - Group Task – MR Case Study 

16.00 - About the BHBIA 

16.15 - Careers in Business Insights 

16.45 - Summary & Close 

17.00 - Networking Drinks 



This workshop forms part of the BHBIA's new Foundation Series: a collated set of suggested workshops, online study, Legal & Ethical Guidelines training, and networking opportunities for those new to UK Healthcare Business Insights roles. 

BHBIA Foundation Series - read more here


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The BHBIA is delighted to welcome a host of industry experts to its panel for this year's workshop: Kruti Popat - Head of Data Insights & AnalyticsBoehringer Ingleheim will convene the day alongside Viv Farr – Managing DirectorNarrative HealthSteve Lowery - Co-Founder and DirectorRed Leaf Research and Rich Hutchings - Oncology Snr Commercial Insights and Business Translator | Bayer

Speakers supporting BHBIA Professional Development do so in order to promote Thought Leadership, discussion, and innovation for the benefit of the membership. They also do this on a voluntary basis for which the BHBIA is grateful. Don't forget to provide your feedback scores for the event as these will enter the event and speakers into our annual BHBIA Professional Development Awards - recognising excellence in Thought Leadership.

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Fees and booking

This is a paid event, a 10% Early Bird discount is offered on bookings made on or before 25th July 2024. For bookings made after this date standard fees apply. Please note you must be logged in if you are a member or join as a registered user to book online:

Membership Type

Early Bird Fee

Standard Fee

Members

£252 + VAT

£280 + VAT

Non Members

£351 + VAT

£390+ VAT

Cancellation Policies: for Early Bird bookings the full fee is payable with no refunds given, however a substitute delegate can be accepted. Our standard cancellation policy does not apply. For Standard bookings the standard cancellation policy applies, as stated on booking form.

Venue Accessibility: At Hamilton House full disabled access is available to all meeting rooms. If you have any queries please email admin@bhbia.org.uk

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