EVENTS

Back to Events List

Foundation Training

BHBIA Getting Started in Healthcare Business Insights - 2023

Hamilton House, Mabledon Place, London WC1H 9BD
Thursday 14 September 2023, 9:00 AM - 5:00 PM

An Introduction to the Pharmaceutical Industry and Business Insights Practice

This one-day workshop is aimed at those who are new to the pharmaceutical healthcare industry and working in Business Insights roles in both pharmaceutical companies and agencies. It’s suitable for permanent new starters, as well as placement students and short-term interns.

Students and trainees will be able to 'hit the ground running' after attending this course and will leave with an understanding of the pharmaceutical industry and how Business Insights fits within it, as well as having an appreciation of the key knowledge, disciplines and skills needed for a successful career. 

It is also an invaluable opportunity for those new to the sector to meet others at the same stage and connect to a community of professionals that may span their Insights careers.

Employees who are experienced in Business Insights roles but who are new to pharmaceuticals will also benefit from attending (e.g. market researchers moving from consumer to healthcare roles). However, the course is not recommended for people who are experienced in other areas of the pharmaceutical industry (e.g. sales representatives moving into Head Office).


View the provisional agenda
  • 09.30: Welcome & Introductions 
  • 09.45: Outline of the NHS - Structures, Processes and Key Terminology
  • 10.30: Refreshment break
  • 11.00: From Molecule to market
  • 11.15: What is Secondary Data and Analysis
  • 12.00: Lunch
  • 13.00: What is Primary Market Research 
  • 13.45: Guidelines & Legislation 
  • 14.30: Refreshment break
  • 15.00: Group Task - Case Study
  • 16.00: About the BHBIA and how it can benefit you 
  • 16.15: Careers in Business Insights
  • 16.45: Summary & Close 
  • 17.00: Networking Drinks*

*At the end of the workshop we'll be heading to a local bar for a short informal networking drinks session, included in the course fees below. Attendance is optional, but this will be a great chance to chat with your fellow delegates and the course conveners.


The course is run by a group of experienced Business Insights professionals, including members of the BHBIA Board and Ethics and Compliance Committee

Kruti originally trained as a pharmacist before moving into the healthcare business intelligence industry. She has extensive experience at senior level in both pharma and agency roles where she has built and led highly regarded Insights & Analytics functions.  Throughout her career Kruti has been involved in the planning and launch of several successful products across a range of therapy areas so is best placed to share her experience of utilising the different data sources and research techniques available.  

Until recently, Kruti was one of the BHBIA Board of Directors where she collaborated with fellow board members to achieve the BHBIA vision and deliver on their 2023 goals. Kruti now runs her own Insights consultancy business where she adds value to life science businesses and supports them with commercial strategic and operational decisions.

 

Viv has put her wealth of experience to good use in setting up Narrative Health. 

Her experience has been gained throughout the product lifecycle from her Ph.D. (in pre-clinical drug development), experience of working on clinical trials, to the last 15 years in market research. This involved both FMCG but predominantly healthcare research, with Ipsos Mori and Cello where she was involved in strategy development and head of several key accounts. 

Viv has presented at numerous conferences on digital transformation, innovation in research and, like many BHBIA members, spends a lot of time doing customer journey and persona development research.  

Viv won the John Wheeler Award is for the Best Training Session at the BHBIA 2022 Conference for her 'NHS: Guess who?' session.

 During 17 years in the pharmaceutical industry Kate has been providing strategic insights as an analyst within multiple primary and secondary care therapy areas, and across diverse stakeholder teams.

In this time her Business Intelligence career has seen her work on projects spanning Sales Force Effectiveness, CRM System management, Targeting and Segmentation, Territory Structuring, NHS Data integration, Sales Analytics, multi-channel marketing analytics, forecasting, launch tracking and market analysis. She has worked across all stages of the product life cycle, from breakthrough launch molecules to mature historic brands, contributing to long and short-term strategic brand plans and operational execution.
A past attendee of various BHBIA training events over the years, and previous member of the BHBIA Board, Kate is keen to share her own experiences of managing business questions from the aspect of the analyst. She is a passionate believer in aspiring to shift perceptions of analysts from the people with all the spreadsheets to valued business partners and advisors!

Kate has won the BHBIA's BOBI Analyst Team of the Year in 2018 and Analyst of the Year in 2021. Kate is also currently working as the BHBIA Development Officer.

Steve has over 20 years’ MR experience and has had experience in senior roles both agency and client side. Steve has a proven track record in providing high quality research, managing accounts, building and managing teams and developing and implementing strategy. He has had a strong presence within the UK healthcare MR industry over the years and has been a regular speaker at BHBIA conference.

He also headed up the BHBIA Talent Attraction Steering Group, which had the goal of attracting more talented graduates into a career in healthcare market research.  

Having worked in the healthcare market research arena for most of her career, Yuliya’s passion for uncovering research insights has been supported by gaining robust experience across numerous therapy areas and methodological approaches over the years. Through her avid interest in high quality data and a real fascination with healthcare research, Yuliya has developed extensive data collection expertise and the desire to deliver ‘gold standard’ within MR by combining the drive for innovative approaches with guideline adherence and understanding.

A naturally keen ambassador for ethical compliance and guidelines, Yuliya joined the BHBIA Ethics & Compliance Committee in early 2018 to help drive compliance across the industry and has since spoken at several successful BHBIA events, eventually taking up a position as a Deputy Chair of the Committee in 2019.

At this year’s bhbia2023 conference, Yuliya’s passion and commitment to the BHBIA was recognised as a recipient of The John Aitchison Award for Outstanding Contribution


  • "It was a great introduction to the Pharmaceutical Industry and gave the necessary details I needed for my new job"

  • "Very passionate about their subjects, very knowledgeable, great variety of topics"

  • "As a newcomer to the industry I'd hoped it would give me some key background and overview to what to expect at both a high-level within the industry and also on a day-to-day basis and it certainly did that!"

  • "Friendly approach. Welcoming environment so I felt free to ask questions"


Delegate Fees

'Early bird' delegate fees for bookings made on or before the 20th July 2023:

  • Members: £247 + VAT
  • Non-Members: £337 + VAT

(These prices include a 10% early booking discount).

Cancellation Policy for early bird bookings: full fee payable / no refunds given; however a substitute delegate can be accepted. (Our standard cancellation policy does not apply).

Delegate Fees for bookings made after the 20th July 2023:

  • Members: £275 + VAT
  • Non-Members: £375 + VAT 

Cancellation Policy: standard cancellation policy applies, as stated on booking form

Online Booking - Click on the register for event button below. Please note you must be logged in if you are a member or join as a registered user to book online. VAT will be added when you click Register for Event

Venue Accessibility - At Hamilton House full disabled access is available to all meeting rooms. If you have any queries please email admin@bhbia.org.uk