Conveners

Katy Irving - Research Director, HRW

Katy’s been an avid fan and early adopter of technology since an early age – growing up in the era of Mac 128K then MS-DOS, through to getting her MSc in Communications from the London School of Economics, Katy’s always looked for applications of technology to improve outcomes.

In her career at HRW (as head of innovation) as well as outside of work she pursues technological innovation through reading, attending meetings and summits and sharing the learnings and lessons more widely; including speaking or bringing in experts on topics around Big Data, Gamification, or wearable technology.  She won EphMRA best paper for her presentation on HRW’s 2014 series of self-funded studies on Google Glass and presented at 2017's BHBIA conference about work using virtual and augmented reality in market research stimuli.

In 2016 Katy organised and chaired two successful BHBIA events: a "Use of Digital Technology in Market Research" training workshop and the annual Members' Exchange Forum - "The Digital Sale : a 360-degree view on digital multichannel marketing and its impact". She is also part of the team who won the 2017 BOBI award for Most Innovative Approach.

Katy is a former BHBIA Board member and is currently the chair of the BHBIA Marketing and Communications Committee.

Viv Farr - Managing Director, Narrative Health

Viv has brought her wealth of experience to good use in setting up Narrative Health. 

Her experience has been gained throughout the product lifecycle from her Ph.D.(in pre-clinical drug development), experience of working on clinical trials to the last 15 years in market research. 
This involved both FMCG but predominately healthcare research, with Ipsos Mori and Cello Health Insight where she was involved in strategy development and head of several key accounts. 

Viv is well known to the BHBIA having presented at Annual Conference and other events on numerous occasions.  She has also been a BOBI finalist on several occasions, a judge of the Best Newcomer Award and, like Katy, a winner of the Most Innovative Approach award.

Speakers

Anni Neumann - Client Advocate, CREATION

• Anni’s career in the pharmaceutical industry spans markets across Europe and South America, where she led the transfer of Marketing Authorisations from Europe to Latin America, with responsibility for hundreds of pharmaceutical trademarks in the region.
• Today as a member of CREATION’s Client Advocacy team, Anni works with CREATION’s existing clients to better serve their needs and help them extract even more value from our tools and expertise.

Luke Wilson - Design Thinker, CREATION

• After graduating from Brunel University, studying Industrial Design, Luke specialised in designing solutions with usability and communication of information in mind, working with global brands and consumer businesses.
• Luke joined CREATION’s team while also working with a leadership training school. In 2016 his role became full-time, as Design Thinker, where he leads our visual communications work and strives to improve our clients customer-experience.

Dan Stracey, Chief Inspiration Officer - Dub

Industry expert Dan has led multi-disciplinary brand and innovation research projects for the likes of Elsevier, Colgate, Philips and LinkedIn, among many other clients. He connect brands more effectively with customers, to instil the empathy and understanding required to inspire clients to build better products, services and communications.

As a consultant he builds on experience working as project lead at co-creation agencies C Space and Scandinavian outfit InterQuest, having previously honed his skills in market research at agencies including TNS Research International and Harris Interactive.

Marie-Claude Gervais

Marie-Claude combines two roles. She is Research Director both at Dub - one of the world’s leading digital qualitative research agencies - and at Versiti - a research and consultancy company that specialises in diversity and inclusion.

Marie-Claude was a Lecturer at the London School of Economics, where she taught both Social Psychology and Qualitative Research. Over the past 20 years, she has led consultation, research and evaluation programmes in a range of areas. In the field of health, she has conducted qualitative research in relation to various cancers, heart disease, stroke, sickle cell and thalassaemia, meningitis, overweight and obesity, and mental illness, among others. Her clients include government departments, the NHS, large health charities and some of the world’s most innovative brands. She works closely with clients to identify opportunities for growth and positive sustainable impacts.

Marie-Claude originates from Québec. She has two mixed-race, mixed-faith children. In her spare time she sings and manages communal gardens.

Joris De Bruyne - EyeSee Research

Joris holds a degree in business engineering from the University of Antwerp (Belgium) and was the first exchange student granted to spent a semester at National University of Singapore and City University of Hong Kong.
After graduating, he co-founded Venture Spirit, an innovation gaming platform with references including Philips, Thales, Alcatel Lucent …

Today, he runs the European office of EyeSee, a tech market research firm specialized in online behavioral techniques with references including Nestlé, Coty, P&G, Twitter.

Mark Opie, Insights Manager – Four Engage

• Mark is a seasoned research analyst who leads the Mapper360TM team of social researchers and insights analysts at Four Engage, directing and delivering data driven insights and personas for clients cross sector including Global, Ballymore, TSB and in healthcare Pfizer and GSK.

• From a solid grounding in media analysis, his move to Four Engage to deliver forward facing social and digital insights satisfies his desire to deliver clients actionable insights based on realtime behaviours that genuinely impact campaign and marketing effectiveness.

Rachel O’Sullivan, Managing Director – Four Engage

• Rachel is a digital pioneer and strategist with 25 years experience who believes that the key to effective communications is a deep understanding of the barriers and motivations of each brand’s target audiences
• She is an expert at harnessing emerging technology to inform ever more effective data-driven campaigns
• Pharma clients include Pfizer, GSK, Merck; consumer healthcare clients include Puressentiel, Bausch + Lomb, Flarin
• Rachel co-developed the agency’s proprietary data-led insights methodology, Mapper360TM, delivering deeper insights on high value audiences that inform all aspects of marketing and campaign strategy. Services include brand and competitor benchmarking, social listening (voice of customer) and influencer mapping. Shortlisted for Best Use of Insights at The Drum’s Social Buzz Awards, this methodology allows brands to identify target and connect with high value audiences for rapid change
• Before co-founding Four Engage, Rachel consulted for Razorfish, Isobar and EMC, in house at Channel Four, NCR, Deep Group and Pfizer
  

Robert Dossin – Client Solutions Director - SKIM

Robert’s experience:

• Robert is Client Solutions Director at SKIM and is responsible overall client relations in the Healthcare sector; he works with Pharmaceutical, Consumer Health and B2B/Services companies.
• Before joining SKIM, Robert worked in London for almost 10 years as Managing Director at In Sites Consulting and global Head of Healthcare and prior to that was with IMS Health as Vice President responsible for Marketing.
• Robert started his career on the client side working with consumers at Nissan the European HQ of the Japanese car manufacturer as Market Researcher and has had various marketing roles with increasing levels of responsibility.

Robert’ expertise and project experience:

• Robert is used to partner with research and commercial teams and marketers on strategy development and implementation – and is an expert in launching new products, (digital) marketing and customer understanding. He works with many Consumer Health & Pharmaceutical companies such as Danone, Sanofi, J&J and is a regular speaker at Healthcare and marketing conferences.

Educational background:

• Robert studied Business Economics with a major in Market Analysis and Business Statistics at the Erasmus University, Netherlands, hold a Masters in Science (MSc) degree in Marketing and a Postgraduate Diploma in Marketing (DipM) from the Chartered Institute of Marketing in the UK, where he is also a Chartered Marketer and elected Fellow.