Check in by 5.30pm on Monday 12th June ready to meet in the bar at 6pm for pre-dinner drinks.

The BHBIA foundation course is a residential course suitable for Sales Analysts or Business Information Executives with up to 3 years' experience in the area of sales force analytics. The course is suitable for both pharmaceutical company and agency delegates and covers all aspects of the role, from an operational perspective.

The course is designed to help you to attain a high level of competence, and stimulate ideas that will help you drive rather than follow the direction of Sales and Marketing.

Sessions are run by industry experts, who have first hand experience of the issues and challenges you are facing, and because of the limited number of attendees, will have the time to answer your specific questions. There is a mix of presentations, case studies, discussions and role-plays, aiming to use the most appropriate technique for the subject matter and vary the approaches to maintain the interest and attention of the delegates.

Topics include:

• Overview of the changing market environment and impact on marketing and selling styles
• Sales targets and bonus setting
• Targeting and segmentation
• Sales force structuring and resourcing
• Tools for measuring call quality

The course is convened by experienced BHBIA Board members, with speakers from pharma and agency member companies covering the key topics. It runs once a year, usually in June.

The course starts at 6pm on the Monday evening, with a chance to meet your fellow delegates and the conveners, and be ready for an early start on the Tuesday morning and an intensive day of learning.

In 2013 the conveners won the Julie Stacey award for their delivery of this course.

Delegate Fees (prices include accommodation and dinner on the Monday night, breakfast and lunch on Tuesday)

• Members: £655 + VAT
• Non-Members: £770 + VAT

Cancellation Policy: standard cancellation policy applies, as stated on booking form (early-bird bookings, made more than 8 weeks before the event, are non-refundable)