This one-day workshop is ideally suited to placement students and short-term interns working in business intelligence (including market research, analytics and related fields) in both pharmaceutical companies and agencies. Help your students to hit the ground running with this overview of the pharmaceutical industry and where business intelligence fits in, run by experienced business intelligence professionals including members of the BHBIA Board.

The workshop will engage your students in an introduction to the NHS, how medicines are brought to market, a top-line understanding of primary and secondary market research and the power of business intelligence in fuelling brand success throughout the product lifecycle. It will provide a balance of practical information to orientate your students and the opportunity to ask questions about careers and next steps.

It is aimed at those who are totally new to the pharmaceutical industry (not recommended for people who are experienced in the industry e.g. sales representatives moving into Head Office).

Comments from last year's delegates include:

• "I would recommend this course due to great organisation, very high value of information provided"
• "Would recommend all speakers and would love to gain deeper insights into each area"
• "All presenters were adept and enthusiastic about their work, which made the course clear and enjoyable"

Provisional Course Programme

9am: Registration and coffee

9.30am: Welcome & Introductions
Conveners - Jenny Dawson, Roche Products Ltd and Claire Nelson, Adelphi Research UK

9.45 – 10.45am: From Molecule to Market
Jenny Dawson, Roche Products Ltd

10.45 – 11.30am: Introduction to the NHS – structures, processes, key terminology
Jenny Dawson

11.30 – 11.50am: Coffee

11.50 – 12.50pm: What is Market Research? (Part 1) – The importance of business intelligence; An Overview of secondary data & analysis
Kate Stevens, AbbVie

12.50 – 13.50pm: Lunch

13.50 – 14.35pm: What is Market Research? (Part 2) – An Overview of primary market research
Dan Coffin, Illuminas Health

14.35 – 15.05pm: Guidelines and Legislation
Aline Rogers, BHBIA Executive Officer and Ethics & Compliance Committee member

15.05 – 15.35pm: Coffee

15.35 – 16.00 pm: Careers in Business Intelligence
Discussion session with all the speakers and conveners

16.00 – 16.20pm: The BHBIA
Conveners

16.20 – 16.30pm: COURSE CLOSE - Closing comments and departure of delegates
Conveners

Note: This event is not a substitute for the 3-day 'Introduction to Pharmaceutical Business Intelligence and Market Research' foundation course that's planned for November (or the 2-day 'Introduction to Pharmaceutical Sales Research and Analytics' course which takes place each June). The residential courses go into much more depth and are more appropriate for permanent employees.

Delegate Fees

'Early bird' delegate fees for bookings made more than 8 weeks before the event:

• Members: £247 + VAT
• Non-Members: £337 + VAT

(These prices include a 10% early booking discount).

Cancellation Policy for early bird bookings: full fee payable / no refunds given; however a substitute delegate can be accepted. (Our standard cancellation policy does not apply).

Delegate fees within 8 weeks of the event:

• Members: £275+ VAT
• Non-Members: £375 + VAT

Cancellation Policy: standard cancellation policy applies, as stated on booking form