This workshop is suitable for business intelligence professionals with up to 3 years’ experience who would like a refresher on the aspects of the role that they may not be engaged in on a day to day basis.

It’s also ideal for those moving into the pharmaceutical analytics space.

We’ve planned an intensive day with an early start, so delegates are encouraged to take up the option of an overnight stay on the Monday night to informally network with other participants and convenors, to ensure an interactive session the following day.

Arrival 6pm on Monday 11th June for drinks, dinner and a chance to meet fellow delegates and conveners, followed by a full day's training on Tuesday 12th June

Provisional Programme

Monday 11th June

18.00 - Introductions and drinks – Course Conveners - Paul O’Nions, Sanofi and Rob Heathcote, IQVIA

19.00 - Dinner

Tuesday 12th June

8.30 - Overview of the Changing Market Environment and Impact on Marketing and Selling Styles - Rob Heathcote
9.00 - Sales Targets and Incentive Schemes – Paul Berg, IQVIA
10.30 - Coffee
10.45 Targeting and Segmentation – Kate Stevens, KES Consultancy / Samir Paul, Inicio Consulting
12.15 Lunch
13.15 Sales Force Structuring and Resourcing – David Jackson, ZS Associates
15.15 Tea
15.30 Performance Reporting – Are you realising your business plans? – Kate Stevens and Samir Paul
16.30 Tools for Measuring Call Quality – Paul O’Nions
17.00 Course Summary
17.15 Delegates depart

Delegate Fees

'Early bird' delegate fees for bookings made more than 8 weeks before the event:

• Members - full delegate place including accommodation and dinner on 11th June: £590 + VAT / day delegate only: £404 + VAT
• Non-Members - full delegate place including accommodation and dinner on 11th June: £680 + VAT / day delegate only: £494 + VAT

(These prices include a 10% early booking discount).

Cancellation Policy for early bird bookings: full fee payable / no refunds given; however a substitute delegate can be accepted. (Our standard cancellation policy does not apply).

Delegate Fees within 8 weeks of the event:

• Members - full delegate place including accommodation and dinner on 11th June: £655 + VAT / day delegate only: £449 + VAT
• Non-Members - full delegate place including accommodation and dinner on 11th June: £755 + VAT / day delegate only: £549 + VAT

Cancellation Policy: standard cancellation policy applies, as stated on booking form