This workshop will guide you through the steps involved in executing an excellent UK launch, with a focus on the role played by business intelligence.

Coffee and Registration at 9.00am for a 9.30am start

Three key areas will be explored:

1. Benchmarking best practice – how to identify suitable analogues against which to compare
2. Learnings from companies who have launched excellently – what have they done differently from others to ensure their success
3. How to define a set of balanced KPIs to track your launch.

Overall objective:

The workshop will equip delegates with a better understanding of the trends in the launch environment and provide insights on the foundations of a successful launch.

The programme will cover:

Europe in context

• Global forecast
• Europe forecast by country
• Therapy area dynamics
• Rise of specialty
• Pressure on payers
• Collaborative purchasing
• Innovative pricing models

BREXIT

• UK Forecast
• Attractiveness of the UK Market
• Implications for UK Pharma
• UK best case scenario
• UK worst case scenario

Why is launch excellence critical?

• Few companies have been truly effective in refreshing their portfolios
• Smaller companies can now challenge major players in excellent launch
• Innovative launches is still overwhelmingly a developed markets game

What new challenges are arising from environmental changes?

• The first six months can shape the long-term success of a product
• Today's excellent launches are largely specialty
• Excellent launches typically see a higher share of digital activity
• Companies struggle to consistently launch well across therapy areas

Coffee break

What are the critical elements behind a successful launch?

• An optimal stakeholder mapping
• The multichannel approach
• The real world evidence plan
• The organisation of multifunctional teams
• The pricing and market access strategy

Lunch break

How should a launch plan be best executed?

• Performance drivers and tracking
• Course corrections and contingency plans

Workshop session

• Learning from successful launches/case studies

(to include tea break)

Feedback and Close

Delegate Fees

'Early bird' delegate fees for bookings made more than 8 weeks before the event:

• Members: £404 + VAT
• Non-Members: £494 + VAT

(These prices include a 10% early booking discount).

Cancellation Policy for early bird bookings: full fee payable / no refunds given; however a substitute delegate can be accepted. (Our standard cancellation policy does not apply).

Delegate Fees within 8 weeks of the event:

• Members: £449 + VAT
• Non-Members: £549 + VAT

Cancellation Policy: standard cancellation policy applies, as stated on booking form