Survey Optimisation - Speaker
Jon Puleston
Jon Puleston is VP of Innovation of
Lightspeed a Kantar business, where he heads an international team
called QuestionArts specialising in the copy writing and design of
surveys and the development of specialist tools and technology for
conducting research in the online and mobile arena. He acts as a
consultant on survey design techniques to companies around the world.
Over
the last few years Jon and his team have won multiple awards for their
ground breaking work exploring survey design methodology and in
particular for is work in the field of gamification of research.