The BHBIA are delighted to introduce you to our speaker for this event, please read their profile below:

Leigh Caldwell – Partner | Irrational Agency 

LinkedIn: Leigh Caldwell  

Bio: Leigh is founder of Irrational Agency, a market research agency that uses behavioural science to make healthcare research more accurate, and uncover the deep hidden narratives that explain how patients and physicians think. He is a behavioural scientist specialising in cognitive and narrative economics. Leigh is author of The Psychology of Price, and his new book Behavioural Insights in Healthcare: Using behavioural science to transform market research will be published in 2025.

Speakers supporting BHBIA Professional Development do so in order to promote Thought Leadership, discussion and innovation for the benefit of the membership. They also do this on a voluntary basis for which the BHBIA is grateful. Don't forget to provide your feedback scores for the event as these will enter the event and speakers into our annual BHBIA Professional Development Awards - recognising excellence in Thought Leadership.