Webinar
BHBIA Neurodiversity Experiences with Healthcare and Research
Zoom
Wednesday 30 April 2025, 1:00PM - 2:00PM
How does it feel to interact with the healthcare system as a neurodiverse individual? For many, healthcare interactions can be overwhelming, frustrating or inaccessible. This session will share the personal journeys of two neurodiverse individuals and consider what works, what doesn’t and how we can drive meaningful change.
Market researchers can play a critical role in ensuring the voices of neurodiverse individuals are captured in our data and insights. But how can we design market research that truly includes and engages respondents? We will discuss ways that we, as market researchers, can make sure that our research is adapted to the needs of neurodiverse respondents.
Join us for this eye-opening and practical session that will not only enhance your understanding of neurodiversity in healthcare but also equip you with tools to drive more inclusive market research.
What can you expect?
- Understand the lived experiences of two neurodiverse influencers in the market research industry
- Learn best practices for adapting market research to get the best from neurodiverse respondents
- Be part of the conversation about how we improve diversity, equity and inclusion in healthcare and research
This session is free of charge to all BHBIA members.
Agenda
To see full details of the session, please expand the section below:
13.00 - Introduction
Joel Jitell, Chair, BHBIA Diversity, Equity & Inclusion (DE&I) Committee
13.05 - The journey through healthcare as a patient with neurodiversity and how these experiences can influence research design
Romane Donat, Associate Director of Qualitative Research | IPSOS and co-chair of IPSOS' Neurodiversity network
13.35 - A lived example of where the healthcare system is not getting it right for patients with neurodiversity and practical considerations for designing research that will get the best from neurodiverse respondents
Christine Hemphill, Managing Director | OPEN INCLUSION and current Chair of MRS Unlimited (the Market Research Society's disability-inclusion researchers and research sector group)
13.45 - Panel Discussion
Discussion with both speakers moderated by Bridget Pumfrey, Deputy Chair, BHBIA Diversity, Equity & Inclusion (DE&I) Committee. We’ll explore their different experiences and advice and take questions from the audience.
14.00 - Close
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Guest speakers
Christine Hemphill, Managing Director | OPEN INCLUSION and current Chair of MRS Unlimited (the Market Research Society's disability-inclusion researchers and research sector group) and Romane Donat, Associate Director of Qualitative Research | IPSOS and co-chair of IPSOS' Neurodiversity network.
To find out more about Christine and Romane and their experience in this area read their full profiles in the BHBIA Speakers link on the right.
Speakers supporting BHBIA do so in order to promote Thought Leadership, discussion and innovation for the benefit of the membership. They also do this on a voluntary basis for which the BHBIA is grateful. Don't forget to provide your feedback scores for the event as these will enter the event and speakers into our annual BHBIA Professional Development Awards - recognising excellence in Thought Leadership.
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Fees and booking
Webinars are a free benefit to all BHBIA Members. Please note you must be logged in if you are a member or join as a registered user to book online.
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