If we are to deliver actionable insight to our clients and stakeholders, we must first be able to identify and clarify their business issues, needs and priorities.   

This highly practical and interactive workshop will introduce you to a toolbox of pragmatic models, frameworks and approaches that will make a real difference to your personal impact and business relationships. 

The tools are designed to help you frame the initial and end stages of internal projects and analyses or agency research; understanding and defining the issues and delivering end results that clearly address these. 

What can you expect?

You will leave with concrete actions that you will be able to implement back in the workplace, helping you to address the key business issues and answer the priority questions of your clients and stakeholders. 

Through discussion, small group activities and practical exercises, you will learn how to: 

• Align your work and output to the strategic priorities of your own, or your client’s, organisation. 
• Analyse the external forces, pressures and trends impacting upon the organisation, how it chooses to respond to those and thus the greatest opportunities for research and insight. 
• Understand where the organisation aims to get to, how it plans to get there and, most pertinently, how insight can help it to get there. 
• Identify the key questions that, once answered by insight, will have the greatest impact upon the organisation. 
• Clarify what your key stakeholders define as ‘insight’ and ‘(added) value’ so as to be better able to be seen to deliver these.
• Create a clear and compelling story from the output of your research, using data to support rather than confuse the key messages and arguments. 
• Employ the tools of effective communicators, including storytellers and journalists. 
• Enable your clients and stakeholders to take firm action and make informed decisions as a result of your work.  

Who should attend?

This workshop is part of the BHBIA's new Business Skills series; events covering business impact skills that equip Business Insights professionals to move beyond being providers of answers and become trusted, valued business partners. This workshop is suited to those with longer career experience in client or agency roles, and aims to enhance existing skills rather than teach new ones.

Those looking to move into Insights management and leadership type roles may also find this workshop supports their professional development. 

This workshop is one of three that Danny Wain runs for the BHBIA covering key Business Skills, other events in 2024 include:

• Captivating the Conference - how to be an effective public speaker
• Delivering the Sizzle, not just the Sausage - effective presentation delivery skills

Numbers are limited on both workshops - book your space to avoid disappointment.

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Speakers

This workshop will be run by Danny Wain, Founder of Daniel Wain Consulting Ltd. To find out more about Danny Wain and his experience in this area read their full profile in the BHBIA Speakers link on the right.

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Fees and booking

This is a paid event, a 10% Early Bird discount is offered on bookings made on or before 16th May 2024. For bookings made after this date standard fees apply. Please note you must be logged in if you are a member or join as a registered user to book online:

Cancellation Policies: for Early Bird bookings the full fee is payable with no refunds given, however a substitute delegate can be accepted. Our standard cancellation policy does not apply. For Standard bookings the standard cancellation policy applies, as stated on booking form.

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