The Rising Stars Connect Group is a dedicated space for professionals with up to five years’ experience in healthcare business intelligence to connect, learn and grow within the industry. Meetings are free of charge for members to attend.

Bridging the Gap: The Vital Role of Diversity in Healthcare Market Research

For our next session, we’ll be tackling a crucial issue: the role of diversity in healthcare market research. Despite growing awareness, healthcare market research still lacks diverse participation, leading to gaps in data that affect decision-making, treatment access and patient outcomes. 

In this session, Jag Poonia, Founder of Ethnic Dimension, will share expert insights on:

• why inclusivity is crucial for generating accurate, representative insights
• how diverse participation enhances data quality, improves patient outcomes and helps to drives innovation in healthcare
• how we need to address key challenges, now more than ever, by prioritising inclusivity in our research design and recruitment

We will round off the meeting with a Q&A session, followed by break out groups where you’ll have the chance to discuss issues related to this topic with your peers.

By the end of this session, we hope you will have a clearer understanding of the critical role diversity plays in healthcare research and the actionable steps needed to bridge the gap and drive meaningful change. Don’t miss this opportunity to join our insightful event and be part of the change!

About the speaker

Jag set up Ethnic Dimension in 1999 as a specialist research consultancy, working with the UK’s racially diverse audiences: communities, stakeholders, information brokers, trusted voices and healthcare professionals.

Online booking

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