Ian has been conducting market research in the healthcare arena for more than 30 years.  He has worked both client and agency-side, always with a focus on finding the insights in qualitative research. In 1996 he was instrumental in establishing Consortium, a small ‘bespoke’ qualitative research agency bringing agility, innovation and depth of experience to the healthcare sector.

Ian has been extensively involved with the BHBIA, serving on its management committee and providing training resources for both new and experienced researchers, as well as regularly presenting papers at conferences advocating for new techniques and approaches to qualitative research.

With Consortium partner Marie Harrison, Ian won the BHBIA’s John Aitchison award in 2021 for services to Market Research for his extensive support for training courses and development of an online resource for the BHBIA – The Essentials of Qualitative Research in Healthcare.

Ian is a member of the MRS and AQR. He is a fluent Spanish-speaker and an amateur social anthropologist in his spare time.

Marie has over 30 years' market research experience, in both consumer and healthcare arenas, both internationally and in the UK. A graduate in medieval history, she is also a Registered General Nurse with an M.Sc. in psychology.

Marie brought with her from the consumer sector advanced and creative qualitative research techniques, and in 1998 she joined Consortium where she and her partners have specialised in qualitative healthcare research. Particular interests include Behavioural Economics, on which she has presented training courses for the BHBIA.

With Consortium partner Ian Crouchley, Marie won the BHBIA’s John Aitchison award in 2021 for services to Market Research for her extensive support for training courses.

Marie is a member of the AQR and London Behavioural Economics Network. Like her partners, she is an eternal student: interests outside work include the literature and drama of the medieval and early modern periods.

Marie is also currently Managing Director of Hanson Zandi Advertising, a specialist healthcare creative agency.

Abigail has more than two decades of experience consulting with bio-pharma and healthcare companies to develop global brand strategies and communications. She has helped to launch some of the world’s most successful blockbusters, as well as working with life-changing medicines for rare-disease and tech start-ups.

In 1999, Abigail started the healthcare division of Hall & Partners. Over the next 19 years, she grew the business into one of the most successful and highly regarded specialised healthcare brand and communications research consultancies. As its Global CEO, the health business achieved rapid and sustained growth both in Europe and the USA.

In 2019 Abigail co-founded Day One Strategy to help bring technology and new ways of working into research. The agency continues to go from strength to strength, growing rapidly with offices in the UK and US.

Hannah Mann has over 20 years’ experience working in market research for big pharma. Often partnering with clients early in the brand lifecycle to help identify market opportunities, target customers and develop the full brand experience.

Throughout her career Hannah has worked both as a freelancer, client side (GSK) and agency side.  Before setting up her own business, she was Managing Partner for Hall & Partners Health Europe.  Under her leadership the team achieved rapid growth and won multiple high-profile awards for innovative, industry leading work.

In 2019 Hannah then decided to co-found Day One with the ambition of partnering with forward thinking clients to help develop modern healthcare brands that truly meet the needs of today’s customer.  The agency continues to go from strength to strength, growing rapidly with offices in the UK and US.

Paul has been in the industry since 2001, joining Novo Nordisk as a Business Intelligence analyst, progressing through various BI roles at all levels and now has a leadership position within Sanofi.

Paul has always focused on both marketing and sales information ensuring information and insight are delivered to bridge the gap between the sales, marketing and market access functions with the aim to maximise synergies that ensure marketing strategy turns into sales success. This has culminated in three BOBI awards over the years: best use of secondary data; best customer insight; and best sales effectiveness research. Key projects have included the design and implementation of segmentation and targeting strategies, key account management planning processes with integrated analytics, and sales force optimisation projects – all of which have been intrinsically linked to maximise business return.

Paul is now Chair of the BHBIA and one of his primary areas of focus on the Board is ensuring the needs of the secondary data analysts, field force excellence colleagues, CRM specialists and data visualisation professionals are heard and, more importantly, acted upon.

https://www.linkedin.com/in/lorna-hewin-48491712/

https://www.linkedin.com/in/vanessa-regester-1551376/