Purpose

This webinar explores the potential of synthetic data and respondents, driven by generative AI, for pharmaceutical market research. Highlighting both opportunities and risks, it examines how these technologies can enhance data quality, speed up research, ensure regulatory compliance, and reduce costs while acknowledging challenges in accuracy, ethics, and industry acceptance. It aims to foster informed adoption of synthetic methods, balancing innovation with practical considerations to improve research outcomes.

What can you expect?

1 Learn what Synthetic Data and Respondents are

2 Explore their benefits such as enhanced data quality, faster research timelines, regulatory compliance and cost reduction

3 Identify opportunities and appropriate uses for synthetic data and respondents.

4 Understand risks including accuracy, ethical considerations, acceptance, and technical

5 Discuss the importance of balancing innovation with practical considerations for better research outcomes.

Who should attend?

This event is aimed at anyone working in market research, insights and analytics who responsible for developing, implementing or adopting innovative data collection methods as part of their role. It is suited for those already experienced in traditional research and analytics methodologies and anyone who is interested in expanding their knowledge and keeping up to date with the latest trends

Skills Framework Tags: 

Roles & Domains

Fieldwork | Qualitative Market Research | Quantitative Market Research | Customer Analysis |  RWE & Insight | 

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Speakers

This webinar will be run by Abigail Stuart – Founding partner | Day One Strategy and Hannah Mann – Founding Partner | Day One Strategy. To find out more about Abigail and Hannah and their experience in this area read their full profile in the BHBIA Speakers link on the right.

Speakers supporting BHBIA Professional Development do so in order to promote Thought Leadership, discussion and innovation for the benefit of the membership. They also do this on a voluntary basis for which the BHBIA is grateful. Don't forget to provide your feedback scores for the event as these will enter the event and speakers into our annual BHBIA Professional Development Awards - recognising excellence in Thought Leadership.

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Fees and booking

Webinars are a free benefit to all BHBIA Members. Please note you must be logged in if you are a member or join as a registered user to book online.

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