Whether you’re working in an agency or within a BI team on the client side, drawing conclusions from data is a familiar task. However, the crucial next step is contextualizing these findings to drive informed decision-making and actionable change. This session will offer practical tips and a real case study example on how to communicate insights effectively, ensuring stakeholder buy-in and driving commercial success.

Purpose

As business insights professionals, we're constantly inundated with data and tasked with delivering impactful insights. But in an era of information overload, how can we extract the most meaningful implications from the data at our fingertips and communicate this effectively? We will delve into the intricacies of navigating the data landscape and uncover how to appropriately leverage and communicate data for decision-making & stakeholder buy-in.

What can you expect?

We will discuss the art of communicating insights in an impactful way, and review key frameworks and approaches for generating recommendations (and not just observations). Finally, we will review how data and insights impact pharmaceutical decision-making through a real case study linked to Sales Force Effectiveness (SFE).

At the end of the session, you will gain the confidence to create actionable recommendations grounded in insights, and leave with some tools to help you translate your insights into something meaningful and actionable for your stakeholders.

Who should attend?

This event is aimed at anyone working in Business Insights, or who is involved in generating research insights, and communicating recommendations – both agency and client-side. It is suited for those who are new to the industry, or anyone who is interested to expand their knowledge or brush up on their skills.

Skills Framework Tags: 

Roles & Domains

Commercial Excellence | Data & Analytics

Business Skills

Critical Thinking | Analytical Thinking | Strategic Thinking | 

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Speakers

This webinar will be run by Shirley Tang – Principal | IQVIA. To find out more about Shirley and their experience in this area read their full profile in the BHBIA Speakers link on the right.

Speakers supporting BHBIA Professional Development do so in order to promote Thought Leadership, discussion and innovation for the benefit of the membership. They also do this on a voluntary basis for which the BHBIA is grateful. Don't forget to provide your feedback scores for the event as these will enter the event and speakers into our annual BHBIA Professional Development Awards - recognising excellence in Thought Leadership.

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Fees and booking

Webinars are a free benefit to all BHBIA Members. Please note you must be logged in if you are a member or join as a registered user to book online.

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