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Uncovering the Unconscious - Conveners

Facilitators

Jane Fligelstone

Jane has worked in pharmaceutical marketing research for over 25 years. A graduate in Developmental Psychology at Sussex University, she then spent seven years in the NHS as a counsellor and group therapist working with the mentally ill and the elderly.

Jane joined Consortium in 2001 and brings to us her skills in NLP (of which she is a Master Practitioner) and expertise in Language and Behaviour Profiling (She is a certified LAB Profiler and Trainer).

Jane’s previous involvement in the BHBIA includes serving on the committee and running qualitative training days and webinars. She counts among her accolades winning the first BOBI award for Communication Excellence, and the Ian Burgess award in 2012 and 2013 for her training courses in Specialised Qualitative Techniques.

In 2014, she designed and ran ‘Uncovering the Unconscious’, a training course designed to look at alternative ways of inquiring into the mind of the customer. Once again, Jane won the Ian Burgess award for this course.

Jane worked as a Samaritan for nearly three years and was a member of their training team for new volunteers. She also held the role of Deputy Director of On Going Training & Volunteer Development.

Ian Crouchley

Ian has been in pharmaceutical market research for 25 years, joining MSD as a market researcher from previous roles in consumer marketing. After commissioning many different types of research projects, Ian recognised an opportunity to do things better. Leaving MSD, he joined Quatar, a small UK healthcare market research agency, attaining the position of Managing Director in 1995.  At Quatar Ian honed his skills in delivering responsive, intuitive qualitative market research to demanding clients.
 
In 1996, Ian was instrumental in creating Consortium, with its novel structure, in order to more fully to meet the needs and demands of customers.  Nimble, expert and innovative, Consortium have led the way in bringing cutting-edge techniques into the arena of healthcare research over many years.
 
Ian has been extensively involved in the BHBIA, serving on the managing committee and teaching on its courses for both new and experienced market researchers.  For many years Ian imparted his passion for high-quality qualitative research, committed to research that goes beyond reportage to true understanding by teaching qualitative research techniques through various training courses, including those of the BHBIA.
 
More recently Ian has collaborated with his colleague Jane in bring specialist training to the healthcare arena through their Specialist Qualitative Techniques course and a series of webinars introducing the use of NLP, LAB profiling, the ‘narrative technique’ and ‘clean language’ to the healthcare arena.
 
Ian has a specialist interest in understanding customer and brand psychology, and in behavioural analysis techniques enabling researchers to delve more deeply.  He is a certified LAB (Language and Behaviour) Profiler and Trainer.
 
Ian is a fluent Spanish-speaker and an amateur social anthropologist in his spare time.  With his partner he also runs a monthly Supper Club in his home, showcasing Asian fusion and Spanish dishes and providing a creative outlet for his ‘bon vivant’ tendencies!