Learn how to win a BOBI from beginning to end: how to pick a project, put the entry together, how the judging process works and what the judges are looking for (and what annoys them!)  For agencies, winning a BOBI generates publicity, kudos and the opportunity for future business.  For pharma entrants, a BOBI win can bring opportunities to pitch for more budget, generate internal buzz and increase your personal profile and role satisfaction.

Purpose

To help potential BOBI entrants understand what makes a great submission and what can cause an otherwise strong project to lose points. The session will hear from judges in the Real Life Submissions and Task-based challenges. We will also share the score cards to give total transparency on the objectivity of the scoring system. 

What can you expect?

All attendees will:

• Learn how to pick a project with BOBI winning potential and engage clients 
• Understand how to demonstrate measurable impact 
• Gain insights into the judging process and scoresheet

Who should attend?

This event is aimed at anyone working in business intelligence (research, analytics or field work) as part of their role. It is suitable for those with all levels of experience, whether you have entered the BOBIs before or not.  

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Speakers

This webinar will be run by Wilf Illife - BOBI Committee Chair | BHBIA and Charlotte Sugden Heron - Director | Synergy Healthcare Research. To find out more about Wilf and Charlotte and their experience in this area read their full profile in the BHBIA Speakers link on the right.

Speakers supporting BHBIA Professional Development do so in order to promote Thought Leadership, discussion and innovation for the benefit of the membership. They also do this on a voluntary basis for which the BHBIA is grateful. Don't forget to provide your feedback scores for the event as these will enter the event and speakers into our annual BHBIA Professional Development Awards - recognising excellence in Thought Leadership.

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Fees and booking

Webinars are a free benefit to all BHBIA Members. Please note you must be logged in if you are a member or join as a registered user to book online.

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