If you are the appointed person for your company you may be required to examine and approve market research materials.

Key items that you are likely to be asked to examine are the Stimulus Materials: Any material that is to be handed to or displayed to the respondent during the course of the research – e.g. product profiles, positioning statements, advertisement concepts or draft sales aids.

Depending on company policy you may also be asked to review the:

• Request for Proposal (RfP)
• Master Services Agreement (MSA)
• Screener – questions asked at recruitment to determine the respondent’s eligibility to participate
• Questionnaire (usually used in quantitative research) or Discussion Guide (usually used in qualitative research)
• Consent forms (e.g. recruitment or observation agreements)
• Pharmacovigilance agreements

  Refer to our Glossary of Key Terms for definitions.