In addition, in order to meet data protection requirements for informed consent, there are a number of other pieces of information that must be communicated at recruitment; these include:

• Why you want their data, what will happen to it, including if and how viewing or recording will take place and who will have access to live or recorded information
• The identity and contact details of the data controller(s)
• The name of the agency or researcher conducting the discussion, and their contact details
• Their rights – anonymity, confidentiality and to withdraw their consent at any time

The nature of the service to be provided by respondents must be clear and it must be immediately apparent that the purpose is market research.

The BHBIA provides a ‘recruitment script’ to ensure a consistent approach. Whilst the script will need to be tailored to the project and the medium (e.g. telephone, online), the recruitment ‘conversation’ must be based upon a script that is clear and comprehensive. It must be made immediately clear who is making contact and why. Ideally it should also be agreed by all parties involved and approved by the end client.

Refer to section E4.1 of the Guidelines for the Key Recruitment Principles.

…. the introduction at the start of the screener and guide. Are all aspects included and a response recorded?