1. Background

• Purpose and status and core principles of the BHBIA Guidelines - how they can help you
• Role of the non-market researcher when reviewing market research material
• Market Research and its distinction from other activities

2. Sampling, Recruitment and Respondent Rights

• Recruitment requirements, including compliance with the ABPI Code of Practice when recruiting healthcare professionals
• Sampling and respondent rights
• Sensitive topics and vulnerable respondents
• Physician recruitment of patients
• Respondent reimbursement

3. Market Research Materials and Requirements during Fieldwork

• What should be included, and what avoided? What is different to other materials that you may review?
• Adverse Event/Product Complaint/Special Reporting Situation reporting and reconciliation

4. Presenting the Results and Closing the Project Securely

• Integrity of analysis, reporting and publication