Key resources to help you when reviewing MR materials
If you have not yet done so, please download:
The full BHBIA Legal and Ethical Guidelines
The Guidelines follow the stages of a market research project, with detailed guidance on the legal and ethical requirements at each stage
Our short glossary of key terms (This is specifically designed for those reviewing MR materials and covers the key terms that non-researchers may come across and not necessarily be aware of. A more detailed glossary can be found within the main Guidelines document)
You can also find the pro formas from the Guidelines as separate word documents – so that sections of the text can easily be adapted to incorporate into companies’ own templates. These include a suggested ‘recruitment script’ and various consent forms