On the next few slides we have a series of questions to help you check your knowledge.

The first two are tick box questions - select your responses, then click 'submit your answer' to see if you're correct, before moving on to the next slide to see some explanatory text.

The third and fourth questions are just to get you thinking around the issues that need to be considered - each is followed by a slide where we share our suggestions.

Firstly, we have a question about definitions and uses of market research ...