In a market research scenario, which THREE of the statements are likely to be considered disguised promotion and consequently unethical and would be likely to contravene industry guidelines (e.g. the ABPI Code of Practice)? Excessive emphasis on product claims Repeated use of the brand name if the brand name was not a research focus Discussion of an unlicensed indication Use of assumptions within a product profile Repeated exposure to the stimulus materials and a disproportionate amount of interview time spent discussing these Use of the hypothetical question “If this product was available, would you prescribe it?”
