Here’s what we’ve identified. You may have thought of other points too:

• Consider the size of the potential respondent population – is 40 respondents over sampling?
• What reimbursement will respondents receive and is it in line with the company Fair Market Value policy?
• There appears to be a disproportionate allocation of time to materials review and discussion of understanding – could this be seen as a promotional activity?
• Disguised Promotion of any form should be avoided at all times. e.g. repetition of brand names, hidden selling language or tactics
• Look for clear statements of hypothetical nature of the materials