Home Resources Guidelines & Legislation Guidelines & Legislation News & Articles Webinar, Virtual Events & Conference Library Diversity, Equity & Inclusion Fieldwork Sustainability Job Vacancies What is Market Research? Data Sources Reference Document Guidelines & Legislation Guidelines & Legislation News & Articles Webinar, Virtual Events & Conference Library Diversity, Equity & Inclusion Fieldwork Sustainability Job Vacancies What is Market Research? Data Sources Reference Document Search Guidelines & Legislation Resources The Guidelines & Legislation section brings together compliance guidance, best practice resources and support materials to help you navigate legal, ethical and regulatory requirements. To access online training and competency tests, please visit the Online Training section. Submit a Guidelines Query - If you have a question that is not answered in the BHBIA's guidance materials, you can submit it to our Ethics Advisor and receive a confidential response. Only available to full BHBIA members (you will need to be logged in to access the form. Submit a Guidelines Query Featured Resources BHBIA/ABPI guidance on reporting adverse events, product complaints and special reporting situations 01 Feb 2021 The Guidance notes on collecting adverse events, product complaints and special reporting situations during market research are produced by the BHBIA in conjunction with the ABPI. Legal and Ethical Guidelines for Healthcare Data Analytics 06 Aug 2026 BHBIA guidelines are designed to help us all reduce risk, improve performance and make life a little simpler by drawing key information together in one place. Legal and Ethical Guidelines for Healthcare Market Research - including Practical Examples 01 Sep 2026 The BHBIA Legal and Ethical Guidelines include everything you need, in one place, to keep your market research project running smoothly from a legal and ethical point of view - saving you time and trouble. Filter Categories BHBIA/ABPI guidance on reporting adverse events, product complaints and special reporting situations 01 Feb 2021 The Guidance notes on collecting adverse events, product complaints and special reporting situations during market research are produced by the BHBIA in conjunction with the ABPI. Guidelines for Inclusive Recruitment for Market Research Studies 01 May 2025 The BHBIA’s Diversity, Equity & Inclusion (DE&I) Committee has created these guidelines for pharmaceutical clients, market research and fieldwork agencies to conduct inclusive market research and ensure the final insights accurately reflect the targeted population. Legal and Ethical Guidelines for Healthcare Data Analytics 06 Aug 2026 BHBIA guidelines are designed to help us all reduce risk, improve performance and make life a little simpler by drawing key information together in one place. ICO AI & Data Protection Risk Toolkit 26 May 2026 This toolkit is designed to provide practical support to organisations to reduce the risks to individuals' rights and freedoms cause by ther own AI systems. Legal and Ethical Guidelines for Healthcare Market Research - Pro Formas 01 Sep 2026 For your convenience the pro formas (found in the appendix section of the Legal and Ethical Guidelines) are also available in word format for ease of use. Pro-Innovation approach to AI regulation 26 May 2026 An Introduction to Data Protection Law 01 May 2025 An overview of the main principles and requirements of the GDPR Industry Event Accessibility Guidelines 01 Oct 2025 The purpose of these guidelines is to provide best practice guidelines and support pharmaceutical clients, market research and fieldwork agencies in delivering accessible events by considering possible access needs. How to Utilize Lawful Ethical AI Effectively in Healthcare Research with Jessica Santos, Oracle Life Sciences 26 May 2026 Keeping Respondents and Fieldworkers Safe When Undertaking Face-to-Face Market Research 01 Nov 2024 This covers some key aspects to consider when undertaking face-to-face market research and is especially relevant to situations where environmental factors or respondent/recruiter vulnerability may pose a risk. First12345Last Filtering Search Guidelines & Legislation Resources Guidelines & Legislation Categories Legal and Ethical Guidelines including Pro Formas Adverse Event Reporting AI in Market Research Guidance & Resources Data Analytics Guidelines Quick Guides – Market Research Privacy & Data Protection Fair Market Value Inclusive Recruitment in Market Research Sustainability Guidelines Industry Event Accessibility Guidelines Clear search