Guidelines & Legislation

Keeping Respondents and Fieldworkers Safe When Undertaking Face-to-Face Market Research

This covers some key aspects to consider when undertaking face-to-face market research and is especially relevant to situations where environmental factors or respondent/recruiter vulnerability may pose a risk.

Lawful Bases for Processing Personal Data

An explanation of the lawful bases for processing personal data available to us under GDPR.

Legal and Ethical Guidelines for Healthcare Data Analytics

BHBIA guidelines are designed to help us all reduce risk, improve performance and make life a little simpler by drawing key information together in one place.

Legal and Ethical Guidelines for Healthcare Market Research - including Practical Examples

The BHBIA Legal and Ethical Guidelines include everything you need, in one place, to keep your market research project running smoothly from a legal and ethical point of view - saving you time and trouble.

Legal and Ethical Guidelines for Healthcare Market Research - Pro Formas

For your convenience the pro formas (found in the appendix section of the Legal and Ethical Guidelines) are also available in word format for ease of use.

MRS: DRAFT AI Guidance and using related technologies

MRS has produced this DRAFT guidance to help practitioners act legally and ethically when using AI and related technologies.

New Guidance - What is Research Ethics Committee Approval and When is it Needed?

To introduce the concept of ‘ethics committee approval’ and distinguish between Market Research and Health Research and provide some background on why Research Ethics Committee (REC) approval is not a requirement when undertaking Market Research.

New technologies: due diligence and online security in Business Intelligence (BI) and Data Analytics (DA)

The use of technology in the workplace to facilitate remote working has surged in recent years and so has its use in adjusting to the ‘new normal’ as it relates to business intelligence.

Pro-Innovation approach to AI regulation

Recording and Observation Guidelines for Market Research Fieldwork

Overall of the key elements that need to be addressed when fieldwork is observed or recorded - this will be particularly useful for companies or individuals involved primarily in fieldwork, especially those who are less familiar with the whole research process.