Entries for the BOBI Awards open on Friday 6th December 2024

Are you and your fieldwork colleagues up for a challenge? The BOBI Award for Creative Fieldwork Team of the Year 2025, sponsored by Sermo, invites you to showcase your fieldwork expertise by crafting a standout response to a fictional Request for a Proposal (RfP). It’s your chance to demonstrate how creativity can elevate fieldwork design in healthcare market research. 

The challenge

Your mission, should you choose to accept it, is to respond to an RfP, illustrating creative approaches to meeting the brief. Choose your area of strength—either a qualitative or quantitative brief—and design a fieldwork strategy which address the business issue. 

The sky’s the limit when it comes to the capabilities you decide to draw on but your proposed budget must be realistic. We encourage you to think creatively, challenge assumptions and deliver a proposal that stands out while meeting high ethical and legal standards. The judges will be watching for creativity and rigour. 

How to enter

Getting started is simple! Submit an entry form between 6^th December 2024 and 3^rd February 2025 to register your interest. We’ll send you the full briefing when the competition begins on the 10^th February 2025. Once you receive the brief, your team will have three weeks to develop and submit your response. 

When entering, please let us know whether you’re leaning toward responding to a qualitative or quantitative RfP. You can make the final decision once you’ve reviewed the brief. 

Important dates

• 6^th December 2024: Entries open. Complete a quick form to signal your interest
• 3^rd February 2025: Entries close
• 10th February - 3rd March 2025: Competition window
• March 2025: Judging takes place
• April 2025: Finalists announced
• 12th May 2025: Awards Ceremony at the BHBIA Annual Conference, Hilton London Wembley

A look back at 2024’s competition

Congratulations to last year’s champions from Survey Healthcare Global. Their approach earned them the coveted trophy. Could your team be the next Creative Fieldwork Team of the Year? It all starts with your entry. 

To look at the type of tasks you might encounter, download the 2024 brief and submission guidelines below.

We’re grateful to Sermo, our three-year sponsor, for their ongoing support of this award, which fosters excellence in business intelligence. 

Look out for an email from the BHBIA when entries open or head to the BOBI Awards section of the website on 6^th December.

You can find details of the finalists and winner here.