What is happening in the data landscape?
The data landscape is changing FAST. The big data disruption is capturing the audience’s interest. These changes are characterised and driven by the rapid availability of digital data. It is here and it is real! Our article gives you a deep understanding of how the data landscape is forcing market research to change.

Download the full article by Theano Anastasopuolou, Director, Data Advisory, Ipsos & Mariam Mansoor, Client Director, Ipsos

Disclaimer: The views and opinions expressed in this feature are those of the author and may not reflect the official policy or position of the BHBIA. The BHBIA have not verified any of the information quoted and do not accept any responsibility for its accuracy, or otherwise.