BHBIA NEWS
How can we make payer communications really sing?
September 14th, 2017
With so many different influences at play in access decisions, how
can we make sure we tap into what’s really driving payer
decision-making.
How do we go beyond the stated drivers to understand the inherent biases at play?
Download the full article by Claire Nelson - Research Director, Adelphi Research UK and Kirsty Hope - Associate Director, Adelphi Research UK