Convosphere announced on the 22nd April 2021 that it has appointed Sam Flemming as managing director of the company's new North America office, to support strategic initiatives in sales and client acquisitions

Sam Flemming, who is back to his native US after 20+ years in China, brings with him vast experience of data analytics and social business intelligence. In 2004, Sam founded CIC, the first and leading social media research and intelligence firm in the Asia-Pacific. He grew the business and oversaw the operation until its 2012 acquisition by WPP's Kantar.

Along the way, he led the company to develop new, cutting-edge digital and social intelligence methodologies and technologies, establishing CIC as China's social media thought leader. As the trusted adviser of many Fortune 500 firms within the region, Sam developed strong industry expertise in the automotive, luxury goods and fashion, and infant and beauty categories.

After two decades in the fastest-growing, most innovative digital market in the world, Sam has brought his significant industry experience back to his home country. He is relishing the opportunity to leverage his passion and focus on developing ground-breaking consumer and market insight solutions for Convosphere's growing North American, APAC and European client base.

Sam Flemming said: "Having been an early founder in the social media intelligence industry 15 years ago, Convosphere has impressed me as one of the few firms with true global linguistic and cultural insights capability (not just translators) combined with category knowledge and a smart use of a great stack of tools to ensure comprehensive data access in 45+ markets. The end result is delivery of in-context insights that truly inform strategic business decisions. I can't think of a better place to write my next chapter in social media intelligence."

Paul Brothers, Convosphere's chief operating officer, said: "Sam is an outstanding new addition to the senior Convosphere team and will form an integral part of the company as we expand into the US and further our growth in APAC. He will provide our clients with a direct point of contact and sound sector knowledge rooted in his long-standing industry experience. Additionally, Sam will help extend our existing 'big data' insights solutions for our worldwide client base and further reinforce our authority in multilingual social listening, social media analysis and social data intelligence."

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