The best thing about recruiting the very top people as respondents for research projects is that, properly designed, your project can be completed very quickly, often within three weeks, and you’ll gain the most convincing opinions about healthcare faster than through approaching ‘conventional’ physician respondents.

Stephen Godwin from THE PLANNING SHOP explains who KOLs are, how to find them, the types of research project they are suitable for, and how best to interview them.

Download the full article by Stephen Godwin - Head of Key Opinion Leader Research, THE PLANNING SHOP

Disclaimer: The views and opinions expressed in this feature are those of the author and may not reflect the official policy or position of the BHBIA. The BHBIA have not verified any of the information quoted and do not accept any responsibility for its accuracy, or otherwise.