Purdie Pascoe has announced the appointment of Sabera Hyderally as Head of MedTech.

Purdie Pascoe is a full service market research agency, with offices in the UK, Canada and now the US. Sabera joins from Research Partnership, where she established and managed a global MedTech practice. Previously, she held senior roles at Lieberman, Ipsos and IMS (now IQVIA). Sabera brings with her 30+ years of accumulated experience and a passion for solving clients’ business challenges. Her understanding of the unique needs of the Medtech industry has enabled her to identify and modify quantitative and qualitative methods to better suit the needs of her clients.

Marianne Purdie, co-founder of Purdie Pascoe, comments: ‘We are thrilled to be welcoming Sabera to the team. Her considerable experience, leadership qualities and strategic thinking enable us to continue delighting our clients with outstanding customer service and insight. She’s a great fit for us and we’re looking forward to Sabera’s contribution towards our growth strategy.’