In the ever-evolving landscape of healthcare business insights, adaptability is key to staying relevant and impactful. We understand this imperative and are excited to announce own transformation with the launch of our new visual identity.

For over 60 years, the BHBIA has played a pivotal role in championing compliance and fostering excellence in insight generation. Our commitment to excellence and integrity are unwavering but our ambition goes further – for the BHBIA to be the catalyst for industry excellence, making the UK business insights community a focal point for innovation and investment. 

To better reflect this ambition and match the energy of our members, who are driven to go further and make a difference with their work, we have updated the BHBIA brand.

Headlined by a new logo, the coloured shapes represent the BHBIA and its members. These organisations, of varying shapes and sizes, collectively contribute to the tapestry of business insights in the UK and beyond.

We invite you to watch the video to learn more about our new visual identity and what it stands for.

Beyond our change in appearance is a strategic move towards inspiring a diverse community of business insights professionals to deliver compelling insights that will help advance UK healthcare. 

We are focused on four priorities designed to deliver our strategy:

• Industry Excellence – Setting and continually evolving guidance for business insights best practices to ensure excellent insights are delivered with integrity. 
• Professional Development – Designing and delivering leading learning and development programmes that empower business insights professionals to improve their skills, knowledge, and competencies.
• Thought Leadership – Providing a platform for members to access and debate the ideas, innovations and challenges facing the healthcare industry to help them deliver enhanced business insights.
• Member Engagement – Igniting an active and engaged community of business insights professionals, encouraging inclusion and belonging, and fostering connection and collaboration.

Community lies at the heart of what we can achieve and we extend our thanks to everyone who has been part of the journey so far and we welcome you to the next exciting chapter.