A recent study suggests that there are 7.8 connected Internet devices per household in the U.S.

This poses a challenge to survey security and deduplication that most companies do not fully understand.

Assuring respondents’ answers are not duplicated is a fundamental principle of data collection, and as the number of connected devices grows, so too does the complexity of assuring respondents are unique.

Download the full article by Jason Freeman – COO, SHC Universal and Phil Sofia – President, SHC Universal