Vivienne Farr, Managing Director – Narrative Health and Hollie Smith, Insights & Analytics Associate – Takeda UK

Winners of John Wheeler Award for Best Conference Training Session - bhbia2022 Annual Conference May 2022

In the ever-changing world of the NHS there is a constant game of ‘Guess Who?’. After a few polls to get delegates engaged and check out our knowledge of changing NHS structures, Viv and Hollie discussed some of the newer roles including PCN personnel, Genomics (GLH and GMSA) stakeholders and Integrated Care System stakeholders. We then had an opportunity to discuss the implications for pharma and considerations for researching these high-level stakeholders operating in highly individualised environments.

Download an article written by Vivienne Farr and Hollie Smith about their winning training session