During the BHBIA Forum, back in 2015, some key industry challenges were raised in relation to customer engagement and the need to improve relationships with HCPs.

With response rates amongst potential respondents declining, and some HCPs noticeably feeling frustrated with the process of giving their valuable time and completing research, Adelphi decided it was a good time to put themselves in their respondents’ shoes.

Download the full article by Jo Thompson - Research Director, Adelphi Research UK