Given the increasingly competitive markets that most pharma and healthcare brands play, it’s no surprise that companies invest heavily in defining how they can truly differentiate their brand and stand out in the crowded markets in which most of them play. 

We believe effective brand positioning is one, if not the, most important tools brand teams can use to develop the enduring value essential to the future success of their brands, and ultimately, of their businesses.

Download the full article by John Grime, Director, Strategic North Ltd

Disclaimer: The views and opinions expressed in this feature are those of the author and may not reflect the official policy or position of the BHBIA. The BHBIA have not verified any of the information quoted and do not accept any responsibility for its accuracy, or otherwise.