THE PLANNING SHOP announces the appointment of Rebecca Rehder to the role of Global President, leading the organization across the UK and US, effective August 3, 2020.

Rebecca comes to THE PLANNING SHOP with expertise in branding and strategy and a rich history in market research. During her career in advertising, she has worked in both account management and strategy roles where market research was a critical tool to inform strategy. Rebecca brings experience in both healthcare and consumer brands.

Prior to starting a brand strategy consultancy, Rebecca had executive leadership dual roles of SVP, Brand Strategy and EVP, Client Services at GSW/Syneos Health. She was the strategy lead on new business, oncology franchises and all patient initiatives.

Rebecca opened the US office of The Future Laboratory, a London-based trend and innovation consultancy where she helped major CPG companies to revitalize struggling brands through cultural foresight, market intelligence, consumer insight and brand strategy. Previously, Rebecca was at DDB where she grew from management supervisor in the client services team to Group Business Director.

“I am delighted to welcome Rebecca to lead THE PLANNING SHOP. Her branding and strategy expertise and senior leadership capabilities will help us to further develop our talented team and brand. We are fortunate to have someone of Rebecca’s caliber and expertise and look forward to her many contributions” said Marlene De La Cruz, Global President of the Adelphi in Research Franchise.